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”The customer is king” is a phrase that ages like wine. Since it was first mentioned by John Wanamaker (1838-1922), the customer experience worldwide has monumentally evolved. 

Instead of simply communicating product information, like detailed product descriptions, businesses are expected to provide customer experiences. Price comparison tools, product videos, virtual fitting rooms, engaging chatbot solutions, or abandoned cart email reminders are just some of the tools that e-commerce businesses utilize to provide more intuitive and engaging customer experiences.

To implement and digitalize business processes with these features, enterprises integrate their businesses with different cloud apps and software solutions. The iPaaS (integration platform as a Service) arose as a next-gen solution that helps businesses integrate these solutions.

However, as the need for designing tailor-made customer experiences arose, integration needs kept evolving. E-commerce businesses started to consider the possibility of skipping integrating entire solutions and simply integrating selected features that cloud and SaaS solutions offered.

As a result, the newly emerging, powerful digitalization initiative called composable commerce came into play. Composable commerce is a key approach in the pursuit of digitizalization, ensuring optimized digital experiences by allowing for the creation of custom e-commerce stacks. Custom e-commerce stacks are a collection of digital solutions required to manage and run an e-commerce objective. 

Thus, by utilizing custom e-commerce stacks businesses are enabled to solely hand-pick solutions contributing to business-specific objectives, like tailor-made customer experiences. Vital to facilitating composable commerce are integration solutions, the iPaaS (integration Platform as a Service) in particular. 

Discover how the iPaaS empowers composable commerce and how this results in alleviating common e-commerce challenges.